On the week preceding L.A.’s first Superbowl at its new Sofi Stadium, downtown Los Angeles pulled out all the stops including hosting “The Superbowl Experience” at the Convention Center. For the first time in many years, every DTLA hotel was booked including the Hotel Intercontinental which was homebase for the rival Cincinnati Bengals team. It was the first time since the pandemic that the City was running at full capacity and the revenues helped many DCBID member businesses that suffered so greatly during the pandemic. Due to the huge influx of visitors from all over the country, the DCBID selected me and my other two Ambassador Guide cohorts for a special Superbowl weekend assignment at key intersections of Seventh Street where we stood and provided a wide array of visitor informatio–non-stop for up to 11 hours per day–on the final two day countdown leading up to this worldwide sporting event. I was happy to play a small, but supportive part of it.